A Culture Turned

To the outside world, Australia-based Very Important Corporation is a thriving and successful company. What the world doesn’t know is that Bruce Bottomline, the COO, is on the brink of quitting because he knows in his heart that the company’s culture is driving it headlong toward its own demise.

Bruce is a cofounder of this company with long-time friend and CEO Helen Hardcharger, so he doesn’t want to abandon their dream. But he can’t see any way to fix the problem.

Fortunately for Bruce and all of his partners and employees, fate has planned a chance meeting on an airplane between him and Sam Sherlock. Sam introduces Bruce to the concept of UGRs, or unwritten ground rules. It turns out that at the Very Important Corporation, complaining in meetings is pointless because no one tackles the issues. And employees only get visits from their boss if something is wrong. Unwritten ground rules like these need a serious overhaul. This is the vehicle for change, and Bruce comes away recharged and prepared to put the company’s corporate culture back on a track.

Learn from Bruce’s mistakes and triumphs how you, too, can address your company’s UGRs and revitalize its culture

You can learn more about the book by clicking here

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UGRs World Survey: Opening a Window into Cultures Worldwide

This powerful report provides complete, detailed analysis of the largest ever survey of UGRs. You are guided through overall results and then the findings are compared across different demographic groups. Do managers perceive cultures differently than non-managers? Are there cultural differences based on the size of the organisation? Are there different corporate cultures in different countries? The report then provides strategies you can use to improve your culture using UGRs

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UGRs - Cracking the corporate culture code

The long awaited book is now available!

This 152 page book is a breakthrough book. Smashing the myth that organisational culture is a complex and unmanageable phenomenon, the book introduces a concept that is as simple as it is powerful.

You are shown the power of UGRs to dictate corporate behaviour, and you are guided through a range of UGRs that currently exist in many businesses. Importantly, you are lead through a sequence of strategies that can help organisations lift their culture to heights unseen before. This groundbreaking book is a must for managers who are serious about profiting from a culture of service.

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The Original Video: UGRs - Creating a Culture of Service

Now a video is available to spread the UGRs message!

Ever wonder why - despite best intentions, despite the highest quality training, and despite the most articulate of service standards - the service provided by your team is less than outstanding?

The answer is now available. Intuitively we know that 'Unwritten Ground Rules' direct behaviour. These unspoken rules are powerful and compelling - the 'secret' is to recognise them, then to re-shape them to boost the performance of your team.

This hard hitting 15 minute video features Steve Simpson, the creator of the UGRs concept. Use it at your next staff meeting and hold on to your chair- the impact could start a service revolution! The video is available for you to download and view immediately.

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