How many of us have heard someone say something like “hold your breath for long enough and the moves for change will fade away"? People verbalising this are actually articulating an unwritten ground rule (UGR) associated with change.

In essence, what people are saying here is that there have been attempts in the past to implement change, but little eventuated. So people's recollection of events from the past creates UGRs that lock-in, and will make change more difficult into the future.

It's in this context that Steve creates a new angle on change management in his presentation. Often people pay lip service to the idea that the culture must be right for change to occur. They pay lip service to this because they are unsure about how to change the prevailing culture.

That's where Steve helps create clarity. He introduce the UGRs concept, shows how UGRs prevent change, and gives practical guidance on what leaders can do shift the UGRs, and the culture to be more receptive to change.

This angle is guaranteed to be new and different!